WHAT DO I DO
I humanize your brand.
- Human Positioning. I help to reveal your true colors: your values and purpose.
- Human Storytelling. I help you to tell the proprietary stories that no one else can.
- Human Service Design. I help you to ensure brand consistency in every interaction.
- Human Wow Experience! I help you to create loyalty through a unique sense of belonging.
I make your brand inspire love and respect.
In other words … I help to turn it into a Lovemark.
Manifesto
Happiness attracts. This is as true for a person as it is for a brand.
One can fall in love with a person who has a beautiful soul (values), a beautiful mind (mystery), a beautiful body (design), and a beautiful heart (experience). Four parts that form a mandala with love at its center.
The same goes for brands. We love a brand when it inspires (purpose), transforms and elevates (storytelling), is efficient (service design) and makes the person feel special (experience). Soul, Mind, Body and Heart. When these four conditions are met, we have a lovemark: the differentiation by love.
Because a brand’s success is measured by its ability to unite people and to take care of them. With truth and joy.
QUICK SOLUTIONS
A BIT ABOUT MY LIFE AND MY WORK
Sébastien Liron
- Founded Uau! Branding (Wow! Branding) in 2009 in Rio de Janeiro, and Joie, brand experience consulting company, in 2016
- Today attending international groups and brands ranging from Fast Fashion to luxury
- Manager at CARTIER in Japan (where he lived 5 years) and in France, Brand director at H.STERN JEWELERS (13 years), and represented brands such as PATEK PHILIPPE, JAEGER-LECOULTRE, TAG HEUER or GUCCI Timepieces in Brazil
- Developed research projects for organizations like the KERING group
- Conducted hundreds of training projects and events for the RICHEMONT group with brands such as MONTBLANC and CARTIER
- Holds a Business Administration degree from the University of Hartford, Connecticut, USA
- Master’s degree in Economics and International Relations from the International University of Japan, Niigata, Japan
- Postgraduate degree in Corporate Social Responsibility from Rio de Janeiro’s Federal University
- Visiting Professor at the Innovation and Creativity Center of ESPM University in São Paulo
- Speaker and consultant at IBGM (Brazilian Institute for Gems and Precious Metals) and AJORIO (Rio de Janeiro Jewelry Association)
- Latin America Representative of the Fondation de la Haute Horlogerie (FHH, High Watchmaking Foundation, Geneva)
- Founding Member of the Art de Vivre Commission of the French Chamber of Commerce in Rio de Janeiro
- Father of Gabriel and Isadora.