Do people fall in love with your brand?
The most beloved brands in the world use the mechanisms of luxury differentiation. French, developing lovebrands for the last 25 years, and with a profound knowledge of Brazil (since 1995), I apply these luxury management codes to any segment. From the most affordable brand to the most desired one.
WHAT DO I DO
I humanize your brand.
- Human Positioning. I help to reveal your true colors: your values and purpose.
- Human Storytelling. I help you to tell the proprietary stories that no one else can.
- Human Service Design. I help you to ensure brand consistency in every interaction.
- Human Wow Experience! I help you to create loyalty through a unique sense of belonging.
I make your brand inspire love and respect.
In other words … I help to turn it into a Lovemark.
Happiness attracts. This is as true for a person as it is for a brand.
One can fall in love with a person who has a beautiful soul (values), a beautiful mind (mystery), a beautiful body (design), and a beautiful heart (experience). Four parts that form a mandala with love at its center.
The same goes for brands. We love a brand when it inspires (purpose), transforms and elevates (storytelling), is efficient (service design) and makes the person feel special (experience). Soul, Mind, Body and Heart. When these four conditions are met, we have a lovemark: the differentiation by love.
Because a brand’s success is measured by its ability to unite people and to take care of them. With truth and joy.