WHAT DO I DO
I humanize your brand.
- Human Positioning. I help to reveal your true colors: your values and purpose.
- Human Storytelling. I help you to tell the proprietary stories that no one else can.
- Human Service Design. I help you to ensure brand consistency in every interaction.
- Human Wow Experience! I help you to create loyalty through a unique sense of belonging.
I make your brand inspire love and respect.
In other words … I help to turn it into a Lovemark.
Manifesto
Happiness attracts. This is as true for a person as it is for a brand.
One can fall in love with a person who has a beautiful soul (values), a beautiful mind (mystery), a beautiful body (design), and a beautiful heart (experience). Four parts that form a mandala with love at its center.
The same goes for brands. We love a brand when it inspires (purpose), transforms and elevates (storytelling), is efficient (service design) and makes the person feel special (experience). Soul, Mind, Body and Heart. When these four conditions are met, we have a lovemark: the differentiation by love.
Because a brand’s success is measured by its ability to unite people and to take care of them. With truth and joy.
QUICK SOLUTIONS
1) POSITIONING
I specialize in identifying your values and translating them into an aspirational Brand Culture.
- Product: your Brand Book. The guide to the values and behaviors that will drive your strategy.
True corporate values need to irradiate through each employee and each touch point. Because your customers are looking for ETHICS.
2) STORYTELLING
I bring mystery and emotion to your stories.
- Product: Digital Storytelling. Relevant and transformational content for social midia.
- Product: Storytelling in the physical envirionment. Humanized rituals and scripts for your salesforce.
The more digital we become, the more we need anchors. Because your customers are looking for STORIES.
3) SERVICE DESIGN
I tie all your physical touch points with the rigor of luxury.
- Product: CUSTOMER EXPERIENCE DIAGNOSIS and MYSTERY SHOPPER STUDY
- Product: PROCESS INNOVATION and OPERATING MANUALS (ex.: Visual Merchandising Guide)
A brand is as strong as its weakest link. Because your customers are looking for EFFICIENCY.
4) WOW BRAND EXPERIENCE!
I build pride and create sparkles in employees’ eyes.
- Product: LEADERSHIP course. Transforming Managers into Leaders.
- Product: courses on RETAIL SERVICE EXCELLENCE, and on LUXURY BRANDS AND PRODUCTS / Swiss High Watchmaking, Jewelry, Fashion, Beauty, Luxury Services. Transforming sales associates into Ambassadors.
Empowered, conscious and happy people produce better. Because your customers are looking for EMPATHY.
5) KEYNOTES & WORKSHOPS
KEYNOTE “DECODING LOVEMARKS”
A curatorship of the most admired and desired brands’ best practices. To rethink, apply quick solutions and accelerate your brand.
KEYNOTE “SUSTAINABLE LUXURY”
How to integrate sustainability into your brand’s narrative: a benchmark of luxury’s best practices.
KEYNOTE “WOW! SERVICE”
Luxury’s roadmap to Service Excellence.
A BIT ABOUT MY LIFE AND MY WORK
Sébastien Liron
- Founded Uau! Branding (Wow! Branding) in 2009 in Rio de Janeiro, and Joie, brand experience consulting company, in 2016
- Today attending international groups and brands ranging from Fast Fashion to luxury
- Manager at CARTIER in Japan (where he lived 5 years) and in France, Brand director at H.STERN JEWELERS (13 years), and represented brands such as PATEK PHILIPPE, JAEGER-LECOULTRE, TAG HEUER or GUCCI Timepieces in Brazil
- Developed research projects for organizations like the KERING group
- Conducted hundreds of training projects and events for the RICHEMONT group with brands such as MONTBLANC and CARTIER
- Holds a Business Administration degree from the University of Hartford, Connecticut, USA
- Master’s degree in Economics and International Relations from the International University of Japan, Niigata, Japan
- Postgraduate degree in Corporate Social Responsibility from Rio de Janeiro’s Federal University
- Visiting Professor at the Innovation and Creativity Center of ESPM University in São Paulo
- Speaker and consultant at IBGM (Brazilian Institute for Gems and Precious Metals) and AJORIO (Rio de Janeiro Jewelry Association)
- Latin America Representative of the Fondation de la Haute Horlogerie (FHH, High Watchmaking Foundation, Geneva)
- Founding Member of the Art de Vivre Commission of the French Chamber of Commerce in Rio de Janeiro
- Father of Gabriel and Isadora.